2019 was a very exciting year for ARYZTA Food Solutions Ireland as Cuisine de France celebrated 30 years trading as a nations favourite.
To mark the occasion we had celebrations across the country, including PR drops, sampling events, radio advertising, product launches, in – store sales material and a National outdoor advertising campaign. Our sampling events gave out over 20K samples, from Dundrum Centre to Mahon Point.
We launched a number of exciting ‘hero products’ including Le Croissant Isigny and Le Pain au Choc Isigny which contain butter from the world famous French Isigny region. This NPD launch also included a Bonne Maman Croissant which is filled with the renowned French jam.
We look forward to continuing to offer our range of unique bakery products to our customers for the next 30 years.