Seattle’s Best Coffee unveils new look

Seattle’s Best Coffee has recently unveiled its new look and feel supporting its brand proposition of ‘uncommonly smooth’ coffee. This new proposition is based on the brands belief that everyone needs great tasting, easy drinking coffee that doesn’t cost the earth, keeping things simple in true American style.

Following a burst of outdoor and radio to introduce the new tag line ‘Smoothly does it’ in late 2019, ARYZTA have now installed the new coffee counter look and feel in a number of sites.

The new eye catching design puts an emphasis on the iconic Seattle skyline, the newly branded cup and of course showcases the ‘Smoothly does it’ strap line. New site specific features also include digital screen signage, reusable cup washers, syrup stations and a vibrant path to purchase.

Damian Daly MD for The Kernan Group commented “Our customers are delighted with the new look and design of the counters. The digital screens are very eye catching and we have tailored each counter to suit the requirements of each individual store. Customers are happy and it’s reflected in our increased sales  ” following the recent revamp of three of Kernan’s Seattle’s Best Coffee sites.


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